Nowadays, people from all countries pack their bags to visit tourist destinations around the world. Millennials want to enjoy their life by traveling to other countries to experience various cultures, food, lifestyle, etc. Hence, the globetrotting experiences described by travel bloggers and influencers are in great demand.
Why do intended wanderers want to follow travel bloggers and influencers?
People don’t want to invest in experimental journeys as they invest money in what they can enjoy the most. Explorers are not interested in wasting their time and money but want to experience every moment of their journey. So, they are always in search of unique travel experiences. Hence, travel bloggers and influencers are the best bet for choosing destinations and itineraries.
Are you a travel blogger or influencer? Do you have an Instagram account?
If you are a travel blogger or influencer, you should create an Instagram account.
As you know, traveling to different destinations offers you a visual treat. When people go on trips, they only think about the eye-catching sights and various activities offered by that particular destination.
Just creating an Instagram account is not enough. You should maintain constant communication with your followers, for which you need to upload photos or videos of your latest travel on Instagram. Posting images and videos of your visits is easy, but getting noticed by people is not as easy as you think.
Instagram stories are different from the usual Instagram feeds. Instagram stories have a life of 24 hours only. If you want your Instagram story to stay more than 24 hours, keep adding highlights to your story.
Here are the tips for travel bloggers or influencers to use on Instagram stories.
1. Upload more images and videos
Instagram is a social app where images and videos play an important role in attracting followers. Memorable photos or videos of a trip will create an impact on the visitors of your profile. It is an ideal place to upload images and videos of your trips. It helps you to showcase your lifestyle, activities, food choices, accommodation, and attire at each place.
People can feel the difference in lifestyle and choices through photos or videos uploaded on Instagram. Photos and videos enable them to make an appropriate decision on their next trip, which includes choosing the tourist destination.
2. Spontaneous capture
Users are interested in Insta stories because stories are more natural, authentic, and at the moment content. The opportunities offered by stories are immense. Create stories by capturing every moment of your journey, which include morning refreshments, sunset, event participation, adventure activity, scenic sights, and many more to get the audience attention.
3. Geotagging
Instagram stories allow you to tag the locations you visited. The location tag allows the followers to identify the exact location of the restaurant, lodging, and sightseeing places on a map. Geotags also help to see other users who have visited the same place or area.
Geotagging photos or videos allows people who are not your followers to view the content.
4. Hashtags
Instagram stories with hashtags help you to get maximum reach. The use of hashtags in stories is the same as that of Instagram feeds. When users search for specific hashtags used in your content, your content will appear in their search.
When your content comes up in their search results, it helps you to get new followers to your account.
5. Create slideshows
The slideshow feature helps you to improvise a story into a narrative format. Slideshows allow to post different photos and videos to narrate a story, which offers detailed information about the destination.
For example, when you explore a food street in that location, this feature helps you show the variety of food items available in that area. You can even show the culinary skills of the food vendors. Slideshows create curiosity among the followers and encourage them to visit such places.
6. Use the power of analytics
Instagram analytics helps to find out whether your stories reach the target audience or not. However, you should create a business account to enjoy the outcome of Instagram analytics. Instagram analytics of stories helps you to track impressions, reach, insights, follower counts, lead generation, and comments on your story.
7. Add thoughtful captions
Captions are the lifeline of every post you make on Instagram. Without a caption, the purpose of posting a video or photo is incomplete.
8. Live videos
Streaming live videos of enchanting locations will offer the audience a real-life experience. Live videos enable travel bloggers to increase followers on their accounts as live videos give the feeling of being authentic and lively to audience.
The audience also interacts with the live video through comments by sharing their opinions and questions about the location. Save these videos into the feed later to let your followers watch the videos after live streaming.
9. Cohesive feed
Creating a cohesive feed in your Instagram account makes a great difference. Cohesive feed is a great option to attract people to browse the page whenever they want. When people stay at your account for a longer time, they tend to become the follower of your account.